The Travelers Championship, held at TPC River Highlands in Cromwell, Connecticut, is the second-most attended PGA Tour event, drawing fans from various states due to the absence of a local tournament in the tri-state area. Despite its success, some of the sport's top players, such as Jon Rahm and Brooks Koepka, remain absent due to their association with LIV Golf. As negotiations between LIV and PGA Golf continue, Nathan Grube, the tournament director, expresses a strong desire to welcome back these players, citing personal connections and a long-standing relationship with them. The tournament has capitalized on the void left by the Northern Trust, enhancing its presence in the New England region through strategic media engagements and sponsor collaborations. Players and caddies highly regard the Travelers Championship for its exceptional hospitality, making it a favored event on the tour circuit.

The Travelers Championship is held at TPC River Highlands in Cromwell, Connecticut, and is the second-most attended PGA Tour event after the Waste Management Open, attracting fans from numerous states.

Notable golfers like Jon Rahm and Brooks Koepka are currently ineligible to participate in the Travelers Championship due to their affiliation with LIV Golf, a rival organization to the PGA Tour.

Nathan Grube, the tournament director, has expressed a warm welcome for LIV players if an agreement is reached, emphasizing personal relationships and the tournament's investment in these athletes over the years.

The championship has seized the opportunity to fill the void left by the discontinued Northern Trust tournament, making significant efforts to draw audiences from the New England region.

Strategic media events, sponsorships, and collaborations with board members in the tri-state area have enhanced the tournament's profile, contributing to its growing popularity.

The Travelers Championship is renowned for its high level of hospitality towards players, families, and caddies, with many considering it their favorite event on the tour.

The absence of a local PGA event in the New Jersey and New York regions has helped the Travelers Championship become a key destination for golf fans, further boosting its attendance and significance on the tour.