Nike faced backlash after a billboard displayed at the London Marathon featured the slogan 'Never Again. Until Next Year,' which many criticized for its insensitivity due to its association with Holocaust remembrance. The advertisement, part of a larger campaign aimed at motivating runners, drew ire particularly because of its perceived trivialization of a phrase historically linked to the Holocaust's somber legacy. High-profile individuals, including Pershing Square CEO Bill Ackman and Rabbi David Schlusselberg, publicly condemned the ad, highlighting the offensive nature of using such imagery and phrases. In response to the criticism, Nike issued an apology, stating that the intention behind the campaign was to inspire runners and not to cause harm or offense. The controversy was further fueled by ongoing scrutiny of Nike over its alleged involvement in funding a controversial study on child transgender athletes, adding to the brand's public relations challenges.

The controversy arose from a Nike billboard at the London Marathon that used the phrase 'Never Again. Until Next Year,' with critics pointing out its historical ties to Holocaust remembrance, a connection many found inappropriate for a commercial setting.

Nike's slogan, often associated with the Holocaust, drew significant backlash from the public and notable figures, who accused the company of trivializing a phrase that carries deep historical and emotional significance.

Among the critics were influential voices like Pershing Square CEO Bill Ackman and Rabbi David Schlusselberg, who expressed their disapproval on social media platforms, emphasizing the need for sensitivity in marketing campaigns.

Nike responded to the backlash by apologizing and clarifying that the campaign, titled 'Winning Isn’t Comfortable,' was intended to motivate runners, not to offend or trivialize historical events.

The incident compounded Nike's challenges, as the brand was already under scrutiny for allegedly funding a controversial study on child transgender athletes, which had sparked a separate wave of criticism and debate.