The NFL has imposed substantial fines on the Atlanta Falcons and their defensive coordinator Jeff Ulbrich following a prank call incident involving Ulbrich's son, Jax. Jax obtained Shedeur Sanders' personal phone number from his father's iPad and used it for a prank during the NFL Draft weekend, leading to a $250,000 fine for the Falcons and an additional $100,000 fine for Ulbrich. The prank misled Sanders into believing he had been drafted by a team, contributing to his unexpected fall to the fifth round. In response, the Falcons and Ulbrich have accepted the penalties, emphasized their commitment to improving data security, and announced community service initiatives to address the situation. Jax publicly apologized for his actions, acknowledging the impact on Sanders' significant career moment, while the league clarified that other prank calls over the weekend were not linked to this incident.

The Atlanta Falcons and defensive coordinator Jeff Ulbrich faced fines from the NFL due to a prank call incident involving Ulbrich's son, Jax, who accessed Shedeur Sanders' phone number from his father's iPad.

Jax used Sanders' personal number to execute a prank during the NFL Draft weekend, resulting in a $250,000 fine for the Falcons and an additional $100,000 fine for Ulbrich, as it involved unauthorized disclosure of confidential information.

The prank led Sanders to mistakenly believe he was drafted by another team, which contributed to his unexpected drop to the fifth round, despite being projected as a first-round pick.

The Falcons issued a statement accepting the NFL's discipline, highlighting their proactive measures and cooperation during the investigation, and announced plans to improve their security protocols.

Jax expressed remorse in a social media apology to Sanders, recognizing the prank's negative impact on Sanders' draft experience and thanking him for accepting his apology call.

The NFL clarified that while several players received prank calls during the draft weekend, these incidents were not connected to the prank involving Sanders and the Falcons.

In addition to addressing security concerns, the Ulbrich family has committed to participating in community service initiatives as part of their response to the incident.