Hulk Hogan and Eric Bischoff have teamed up with coach Izzy Martinez to launch Real American Freestyle, aiming to bring competitive wrestling to a mainstream audience in the U.S. Hogan and Bischoff, known for their previous success in the sports entertainment world, are employing their storytelling skills to this new venture, which they believe has untapped potential. They have partnered with key figures in the wrestling community, such as NCAA champions and Olympic medalists, to create a professional league that has been lacking for amateur wrestlers. The league, backed by Left Lane Capital and other investors, aims to provide a platform for wrestlers to develop their skills and build their legacies. With the inaugural event set for August 30 in Cleveland, the initiative has also garnered attention from prominent figures like President Donald Trump, signaling its potential impact on the sports landscape.

Hulk Hogan and Eric Bischoff, alongside coach Izzy Martinez, have launched Real American Freestyle to bring wrestling to a mainstream audience, leveraging their past success in sports entertainment.

The new league aims to fill the gap for amateur wrestlers by offering a professional platform, which has been missing in the sport, thus allowing athletes to advance their careers and build their brands.

Real American Freestyle is supported by investors like Left Lane Capital and sponsors including Hogan's Real American Beer, marking a first for freestyle wrestling leagues in terms of financial backing.

Key figures in the wrestling community, such as Olympic silver medalist Kennedy Blades and prominent coach Izzy Martinez, are involved, enhancing the league's credibility and potential appeal.

The league plans to showcase unique athletes in a novel way, focusing on the growing popularity of amateur wrestling in the U.S., especially the rapidly expanding women's division.

The initiative has captured the attention of notable individuals, with President Donald Trump expressing interest and potentially attending the opening event, highlighting the league's expected influence.

The creation of Real American Freestyle reflects a strategic effort to address the underserved market of wrestling, providing opportunities for athletes that were previously unavailable in the sport.