Context:

Hertha BSC has moved to bar commercial vlogs from home matches, arguing that stadium visits should be a shared football experience free from cameras for promotional content. The policy, aligning with existing Bundesliga rights, will be enforced by security and targets visitors with professional production gear, while private photos remain allowed. The move follows a similar stance by Dynamo Dresden, signaling a trend among clubs to protect media and exploitation rights. The rule applies to Bundesliga and 2. Bundesliga matches, with clear use of domiciliary rights to implement provisions. The stance suggests a tightening of on-site media freedoms and a potential shift in how game-day content is produced and consumed.

Dive Deeper:

• Hertha BSC announced they will ban commercial vlogs at home matches, emphasizing a shared football experience without on-site promotional filming.

• The policy targets visitors using recognisably professional production equipment, with security instructed to deny such equipment access in the stadium.

• Private photos or short videos are explicitly not affected by the ban, which is framed as enforcing existing stadium and ticket regulations plus media rights.

• The move relies on the club's domiciliary rights and existing provisions related to media and exploitation rights established by the Bundesliga Group for top-tier and second-tier matches.

• Dynamo Dresden had previously publicized a similar ban, citing stadium regulations that prohibit filming scenes for commercial exploitation to protect media partners' rights.

• The actions relate to matches in the 2. Bundesliga during the 2026 season, signaling a broader trend among German clubs to restrict on-site vlogging for commercial purposes.