May 4th, known as Star Wars Day, has grown from a fan-created celebration to a widely recognized informal holiday, marked by the phrase 'May the 4th be with you,' a play on the iconic line from the films. Initially popularized through fan jokes and social media, the day has been embraced by businesses and brands such as Disney, which uses it to promote the 'Star Wars' franchise with merchandise and events. While some fans appreciate the celebration, others like Chris Taylor criticize its commercialization. The day is marked by various activities, including Disney+ launching new series, special baseball events, and themed festivities in places like New Hope, Pennsylvania. Despite differing opinions on its commercialization, May the 4th is a global phenomenon, celebrated with enthusiasm by fans and businesses alike.

May 4th, known as Star Wars Day, originated as a fan celebration of the 'Star Wars' franchise, playing on the phrase 'May the force be with you' to create 'May the 4th be with you.'

The celebration began informally among fans, who used it as an inside joke and shared it on social media, leading to its spread and eventual adoption by businesses and brands.

Disney, which acquired Lucasfilm in 2012, has capitalized on the day to promote the 'Star Wars' franchise through merchandise, special screenings, and events, contributing to its commercialization.

Some fans, like Chris Taylor, critique the commercialization of Star Wars Day, feeling that it has strayed from its original fan-based roots and become overly commercialized.

Celebrations on May 4th include the launch of new 'Star Wars' series on Disney+, themed events by Major League Baseball teams, and local festivities such as those in New Hope, Pennsylvania.

The involvement of various businesses has expanded the reach of May the 4th celebrations, with companies like Nissan and Jameson Whiskey participating in themed promotions.

Despite criticisms, the day remains a significant cultural event, widely recognized and celebrated with enthusiasm by fans and businesses around the world.