Subway has experienced a decline in its US presence, closing 631 locations in 2024 and reducing its total to 19,502, marking the first time in two decades it has dropped below 20,000. This reduction is part of a larger trend, as Subway has faced challenges from increased competition and changing consumer preferences, leading to lower average sales compared to its competitors. Despite these closures, Subway maintains its status as the largest restaurant chain in the US, while continuing to expand internationally, reaching 37,000 locations globally. The company is strategically assessing its locations to ensure optimal performance, which includes opening new restaurants, relocating, or closing existing ones as necessary. To attract customers, Subway has introduced menu innovations, revamped store designs, and promotional deals focused on value, such as the digital exclusive $6.99 footlong deal for May, to drive loyalty through its app and website.

Subway has closed 631 US locations in 2024, resulting in a total of 19,502, the lowest in over two decades, as the chain strives to adapt to market challenges.

The chain has faced difficulties due to increased competition and shifting consumer preferences, which have contributed to a gradual decline from a peak of 27,000 locations in 2015.

Despite the US closures, Subway remains the largest restaurant chain in America and continues to see international growth, totaling 37,000 locations worldwide.

Subway is employing a strategic approach to its US operations, focusing on ensuring locations are optimally placed and managed, which involves opening, relocating, or closing restaurants as necessary.

To enhance customer experience and drive loyalty, Subway has introduced new menu items, store designs, and promotional deals, such as the $6.99 footlong available exclusively through digital channels.

The company's efforts include significant menu changes, like the introduction of freshly sliced meats, and a push towards digital engagement through app and website orders.

Subway is focusing on value offerings to attract budget-conscious consumers amid rising prices, leveraging its app and website to promote these deals and foster customer loyalty.