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Sony targets double-digit profit growth despite slowdown in PlayStation 5 sales amid memory price crunch

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Original Story by CNBC
May 8, 2026
Sony targets double-digit profit growth despite slowdown in PlayStation 5 sales amid memory price crunch

Context:

Sony projects a 13% rise in net profit to about 1.16 trillion yen for the year ending March 2027, supported by stronger results in image sensors and music as hardware pressures persist from a memory price crunch. Fourth-quarter hardware sales plunged, with PS5 unit sales and overall hardware revenue weakening, though other divisions helped cushion the downturn. The company expects to contain the impact of memory price hikes to around 30 billion yen this year and maintains roughly flat hardware profitability. A share buyback of up to 500 billion yen over the next year signals confidence in the core business, while past impairments temper the near-term outlook. The broader trajectory suggests a cautious path to growth as cost pressures and strategic expenditures continue to influence results.

Dive Deeper:

  • In Q4, Sony's hardware sales dropped to 110 billion yen, down from 183 billion yen a year earlier, signaling continuing weakness in core devices even as other divisions performed well.

  • PlayStation 5 unit sales fell to 1.5 million in the quarter from 2.8 million a year ago, reflecting ongoing demand and pricing dynamics amid broader market headwinds.

  • Sony forecast a 13% year-on-year increase in net profit to 1.16 trillion yen for the year ending March 2027, compared with 1.03 trillion yen in the just-completed year.

  • The company announced a share repurchase program of up to 500 billion yen over the next year to deploy capital in light of the earnings backdrop.

  • Memory price increases, driven by AI data-center demand, remain a key constraint, with Sony aiming to limit the impact on its 2026 forecast to roughly 30 billion yen.

  • Management indicated hardware profitability for the upcoming year should be comparable to the past 12 months, signaling stabilization despite volatility in components.

  • Past strategic impairments, including the aborted Honda EV venture and the Bungie acquisition-related losses, contributed to quarterly operating profit under performance expectations.

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