Context:

Pringles launched a Halloween sweepstakes offering a custom metal cremation urn shaped like its can and an afterlifetime prize package totaling about $28,580, aimed at deeply devoted fans. The campaign blends dark humor with absurd storytelling, enlisting a funeral director to promote the stunt and inviting entrants to sign a digital Will and Taste-ament. The prize includes a cash sum of $28,080 and a $500 urn, plus publicity around the contest window and legal caveats. The promotion draws on the Baur family burial of cremains in a Pringles can as a real-life precedent, while highlighting that winners are not contractually bound to the idea of burial. Entries close October 22, with a winner announced around Halloween and notification following shortly after.

Dive Deeper:

• The grand prize combines $28,080 in cash described as an afterlifetime supply of Pringles (about 10,400 cans) with a custom-made, precious-metal urn valued at $500, totaling $28,580.

• The marketing effort features Dan the Funeral Man, a real funeral director, promoting the campaign through a tongue-in-cheek video and positioning the stunt within Halloween’s dark humor and Gen Z absurdist storytelling.

• Entrants must visit OnceYouDrop.com to sign a digital Will and Taste-ament pledging devotion to Pringles, a pledge that is explicitly not legally binding, allowing winners to accept prizes without eternity commitments.

• The campaign ties to a real historical anecdote: Fredric J. Baur, designer of the Pringles can, reportedly wished to be buried in a can, and portions of his cremains were placed in a Pringles container after his death in 2008.

• Official rules advise contestants to consult a lawyer if considering a chip-can burial, and the sweepstakes is open to US residents 18 and older, with entries closing October 22 and a winner announcement around Halloween.

• Mars Snacking executive Mauricio Jenkins frames the promotion as a playful exploration of Halloween humor and contemporary appetite for offbeat branding narratives, linking the stunt to broader marketing objectives.