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Mercedes-Benz and Volkswagen Facing Uncertainty With Tariffs

The New York Times's profile
The New York Times
6h ago

European automakers, including Mercedes-Benz, Stellantis, and Volkswagen, are grappling with significant uncertainty due to President Trump's imposition of 25% tariffs on all cars, steel, and aluminum imported into the United States. This has prompted Mercedes-Benz and Stellantis to suspend their financial forecasts for 2025, while Volkswagen has downgraded its profit expectations. The tariffs have disrupted supply chains and customer demand, leading to strategic reevaluations by European carmakers, who are seeking clarity and reliability to mitigate potential impacts. Although Trump announced some tariff flexibilities for U.S.-producing automakers, these adjustments are considered minimal by industry leaders, who call for greater certainty. The tariffs have notably impacted German brands like Porsche, which relies heavily on the U.S. market but manufactures exclusively in Germany, affecting the financial performance of its parent company, Volkswagen Group, whose earnings have dropped significantly due to these trade tensions.

Mercedes-Benz and Volkswagen Facing Uncertainty With Tariffs

European carmakers such as Mercedes-Benz, Stellantis, and Volkswagen face difficulties in planning for the future due to President Trump's tariffs on cars, steel, and aluminum, causing them to suspend or adjust their financial outlooks for 2025.

Mercedes-Benz and Stellantis suspended their forecasts citing high volatility in tariff policies and their unpredictable impact on market dynamics, while Volkswagen reduced its profit expectations to the lower end of its forecast range.

The tariffs have heightened global supply chain uncertainties and affected customer demand, prompting European automakers to seek clarity on the tariffs' long-term effects and to consider changes in their U.S. strategy.

Despite some flexibility introduced by Trump for automakers that produce in the U.S., industry representatives feel the adjustments are insufficient to substantially alleviate the financial strain imposed by the tariffs.

Porsche, which relies on the U.S. for 40% of its sales but manufactures entirely in Germany, has been severely impacted, contributing to a 40% drop in Volkswagen Group's quarterly earnings.

Volkswagen is contemplating shifting manufacturing to the U.S. to circumvent tariffs and is considering changes at its Chattanooga plant, while German industry leaders have engaged in discussions with Trump to find a resolution.

British automakers like Aston Martin and Jaguar Land Rover are also reassessing their U.S. market strategies, opting to utilize existing inventories rather than importing new vehicles due to the increased costs from tariffs.

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