McDonald’s just had its worst quarter since Covid. It said customers are getting nervous
McDonald's experienced a challenging quarter with a 3.6% drop in same-store sales in the U.S., marking its worst performance since 2020 during the pandemic. The company's net income fell to $1.87 billion, down from $1.93 billion the previous year, partially attributed to the absence of a Leap Day. CEO Chris Kempczinski remains optimistic despite the economic uncertainty affecting consumer spending and market conditions. The introduction of a revamped value menu and a successful meal promotion with 'A Minecraft Movie' aided in driving customer visits, although economic conditions limited overall growth. McDonald's plans to further entice customers with the upcoming reintroduction of popular menu items, including chicken strips and the chicken 'Snack Wrap'.
McDonald's faced a decline in U.S. same-store sales by 3.6% in the first quarter, marking its toughest period since the COVID-19 pandemic's peak when consumers were homebound.
The company's net income decreased to $1.87 billion from $1.93 billion compared to the same period in the previous year, with a Leap Day absence contributing to this year's reduced earnings.
Despite the economic challenges and consumer uncertainty, McDonald's CEO Chris Kempczinski expressed confidence in the company's ability to navigate difficult market conditions and increase market share.
A revamped value menu was introduced to attract budget-conscious customers, but a promotional tie-in with 'A Minecraft Movie' saw better success in increasing restaurant visits.
McDonald's is planning to reintroduce popular menu items such as chicken strips and the chicken 'Snack Wrap', responding to customer demand and aiming to boost sales.
The company's recent performance reflects a broader trend in the fast-food industry, with other major brands like Chipotle and Starbucks also reporting weak earnings amid declining consumer sentiment.
Shares of McDonald's fell nearly 2% in early trading, highlighting investor concern over the company's recent earnings report and broader economic conditions.