Is This Late-Night TV’s Last Gasp?
Context:
John Mulaney's Netflix talk show 'Everybody’s Live' is an attempt to revive the traditional late-night format in the streaming era, drawing on classic influences like Dick Cavett and David Letterman. Despite the decline in late-night TV ratings and advertising revenue, Mulaney’s show serves as a critical test for whether the genre can adapt to new platforms or if it will shift toward a format resembling podcasts. While the first season was a critical success, the current season has received less attention, and the show's future remains uncertain. The broader landscape shows a trend of podcasts gaining ground over traditional talk shows, with platforms like YouTube becoming dominant for such content. Mulaney's show, though not heavily political, features a variety of themes and top-tier comedic guests, which may influence the future direction of talk shows on streaming services.
Dive Deeper:
John Mulaney's talk show 'Everybody’s Live' on Netflix draws inspiration from late-night legends but adapts the format for streaming, marking a significant test for the genre's survival in the digital age.
Despite a steep decline in advertising revenue and ratings for traditional late-night shows, Mulaney's initiative may influence whether such formats can thrive on streaming platforms or evolve into podcast-like offerings.
While Mulaney's first season was critically acclaimed, the second season has seen muted attention, and its performance could determine if Netflix continues investing in similar projects.
The shift in the media landscape shows podcasts and digital series like 'Hot Ones' gaining popularity, with YouTube becoming a leading platform for podcast content, overshadowing traditional TV formats.
Mulaney's show, unlike others in the genre, avoids focusing on current political topics and instead explores various themes with prominent guests, which may appeal to audiences seeking diverse content.
The decline in late-night TV's viability is evident as CBS plans to eliminate its 12:30 a.m. slot, reflecting broader challenges in monetizing and maintaining viewership for these shows.
Netflix's interest in Mulaney's show reflects a strategic focus on his unique appeal as a comedian, suggesting that individual talent may drive the future of talk shows in the streaming era.