How to win the Eurovision Song Contest, according to the experts
Context:
Experts analyzing the Eurovision Song Contest identify two dominant musical styles: the high-energy 'Euro-banger' and the slow-burning ballad, both of which tend to revolve around themes of love, unity, and self-empowerment. Simplistic yet memorable staging is crucial, as overly complex performances can detract from the song itself, exemplified by past winners who stood out through simplicity and unique presentations. The prevalence of minor-key songs in the contest is noted, as they often convey emotional depth, though some entries attempt to differentiate themselves by using major keys. Catchiness and memorability are achieved through repetition and surprise elements, such as key changes and unexpected visual twists, which have historically contributed to winning entries. Ultimately, the key to standing out is balancing distinctiveness with broad appeal, ensuring that songs resonate with a wide audience across Europe and beyond.
Dive Deeper:
Two main musical styles dominate Eurovision: the 'Euro-banger', characterized by high-energy and synth-heavy production, and the slow ballad, which tends to focus on emotional and lyrical depth.
Experts recommend keeping staging simple and memorable, as overly elaborate performances can overshadow the song itself. Successful past entries have often featured straightforward yet impactful presentations.
Minor-key songs are increasingly common at Eurovision, signaling emotional depth, with 85% of 2023's finalists performing in minor keys. However, some entries, like the UK's recent acts, use major keys to stand out in a sea of minor tones.
Catchiness in Eurovision songs is often achieved through repetition and the inclusion of surprise elements, such as key changes or unexpected staging moments, which help keep the audience engaged and the song memorable.
While nonsense lyrics have been mocked in the past, they emphasize Eurovision's focus on melody, with a strong, catchy chorus being essential for broad appeal across diverse European audiences.
Key changes were historically popular for adding novelty, though their use has declined in recent winners. Nonetheless, they remain a tool for creating memorable musical moments within a song.
To succeed at Eurovision, songs must balance distinctiveness with universal appeal, combining musical and lyrical hooks with unique yet accessible performances that resonate with the contest's wide audience.