Meta Platforms has launched a standalone app for its AI assistant, aiming to enhance usage beyond its integration with platforms like WhatsApp, Instagram, Facebook, and Messenger. This move is part of CEO Mark Zuckerberg's strategy to strengthen Meta's position in the competitive AI sector, challenging major players such as OpenAI and Google. Llama 4, the company's latest language model, powers the AI assistant, offering improved reasoning and multilingual capabilities. The new app will also integrate with Meta's AI glasses and existing companion apps. Meta announced plans to test a paid subscription for advanced versions of the AI chatbot, though it may not generate significant revenue until the following year.

Meta Platforms has launched a separate app for its AI assistant, which is already available on platforms like WhatsApp, Instagram, Facebook, and Messenger, to increase its usage and offer personalized responses.

The standalone app is part of Meta's strategy to compete with AI offerings from major companies such as OpenAI and Google, and is powered by Meta's latest language model, Llama 4.

Llama 4 is designed to rival existing AI models with improved reasoning, multilingual capabilities, and efficiency, making it a significant step forward for Meta in the AI landscape.

The new AI assistant app will integrate with Meta's AI glasses and existing companion apps, further expanding its ecosystem and user engagement.

Meta plans to test a paid subscription for advanced versions of the AI chatbot in the second quarter, although it is not expected to generate substantial revenue until next year.

Meta is hosting its first AI developer event, LlamaCon, focusing on the Llama family of AI models, which underscores the company's commitment to advancing its AI technologies.

The launch of the new app and forthcoming developer event coincides with Meta preparing to report its first-quarter financial results, marking a significant period of activity and development for the company.