Jon Green has transformed horse racing into a more viable business by leveraging social media, podcasts, and strategic partnerships. His stable, DJ Stable, has become a $30-million-a-year enterprise, with the colt Sandman emerging as a favorite for the Kentucky Derby. Green's approach involves rebranding, engaging with social influencers, and focusing on high-end racing and breeding. Despite the industry's challenges, including declining participation and financial pressures, Green has managed to turn a profit by treating horse racing as a disciplined business venture. He actively participates in advocacy for the sport, using platforms like his podcast to address industry issues and engage a broader audience.

Jon Green, inspired by childhood visits to horse racing tracks, has successfully applied business fundamentals to make DJ Stable a profitable $30-million-a-year entity. His innovative approach includes partnering with influencers and promoting the sport through social media and podcasts.

Sandman, a colt owned by DJ Stable, has become a top contender for the Kentucky Derby, thanks to strategic promotion and partnerships. Green's move to high-end racing and breeding has shifted the stable's focus from lower-level races to prestigious events.

The horse racing industry faces significant challenges, such as declining numbers of horses and bettors, and controversies like doping scandals. However, the introduction of the Horseracing Integrity and Safety Authority has helped reduce horse fatalities by half.

Green's strategic shift involved selling valuable horses at auctions and taking interests in stallions for breeding, which provides a steady revenue stream. In 2023, he sold a champion filly for $3.2 million, exemplifying his business-minded approach.

Partnerships with influential figures and organizations, such as Vincent Viola and West Point Thoroughbreds, have been crucial in reaching the winner's circle. These alliances illustrate diverse pathways to success in the competitive racing industry.

Green started the podcast 'Rail Talk' to discuss the good and bad of horse racing, expanding the sport's appeal by inviting guests with various perspectives. Some episodes have attracted up to 60,000 listeners, engaging a wider audience.

Griffin Johnson, a social media influencer, was given a stake in Sandman to promote the horse online, significantly increasing interest among a younger demographic. His efforts have drawn millions of views and introduced new fans to the sport.