Ed Sheeran is set to release his new album 'Play' on September 12, through Gingerbread Man Records/Atlantic Records, and has released a new song titled 'Old Phone'. Sheeran describes 'Play' as a joyful and colorful project born from a dark period in his life, created during his global travels and completed in Goa, India. The album reflects a rollercoaster of emotions and encapsulates his love for music and his personal evolution as a human, partner, and father. Sheeran aims for a playful and fun approach in promoting the album, incorporating unique experiences like building pubs for folk jams and performing in unconventional settings. To celebrate 'Old Phone', Sheeran also launched a new Instagram account to share photos discovered on his old phone, which he revisited during a copyright lawsuit involving his 2014 song 'Thinking Out Loud'.

Ed Sheeran's upcoming album 'Play', set to release on September 12, marks a creative response to a challenging period in his life, with the album embodying joy and exploration across various cultures during his tours.

The album, completed in Goa, India, represents a mixture of emotions, capturing the essence of music that Sheeran loves, along with his personal experiences as a partner and father.

In promoting 'Play', Sheeran emphasizes a fun and whimsical campaign, involving unique activities such as building pubs for folk jams and performing on open-top buses and in pink cowboy hats.

The single 'Old Phone' accompanies the album announcement, and Sheeran created a new Instagram account to share photos from an old phone he revisited due to a copyright lawsuit concerning his song 'Thinking Out Loud'.

The tracklist for 'Play' includes songs like 'Opening', 'Sapphire', 'Azizam', and 'Old Phone', with themes likely reflecting the diverse and explorative nature of the album's creation.

Sheeran's approach to the album campaign focuses on savoring chaotic yet joyful moments, driven by his desire for enjoyment and playfulness as he matures.

The Instagram account and 'Old Phone' song serve as a nostalgic celebration of past memories, aligning with the album's overarching themes of reflection and joy.

Ed Sheeran is ready to release his new album!

The 34-year-old “Shape of You” singer-songwriter confirmed his new record, Play, drops on September 12 via Gingerbread Man Records/Atlantic Records.

In celebration, he also released a new song called “Old Phone,” out Thursday (May 1).

“Play was an album that was made as a direct response to the darkest period of my life. Coming out of all of that I just wanted to create joy and technicolour, and explore cultures in the countries I was touring,” he said in a statement.

“I made this record all over the world, finished it in Goa, India, and had the most fun, explorative creative days of my life. It’s a real rollercoaster of emotions from start to finish, it encapsulates everything that I love about music, and the fun in it, but also where I am in life as a human, a partner, a father,” he continued.

“Going into this album campaign I said to myself ‘I just want everything I do to be fun and playful’ – so that’s why we are building pubs for folk jams, doing gigs on open top buses and singing in pink cowboy hats on bars. The older I get the more I just want to enjoy things, and savour the moments that are mad and chaotic. You can preorder Play now, many many more playful things to come before it’s out x”

Keep reading to find out more…

Listen to “Old Phone”…

PLAY TRACKLIST:

1. Opening
2. Sapphire
3. Azizam
4. Old Phone
5. Symmetry
6. Camera
7. In Other Words
8. A LIttle More
9. Slowly
10. Don’t Look Down
11. The Vow
12. For Always
13. Heaven

Read the lyrics of “Old Phone”…

Ed Sheeran has launched a new Instagram account to share photos he found on his old phone to celebrate “Old Phone.” The Grammy-winning singer retired the phone in 2015, but had to look through the old phone during a copyright lawsuit for his 2014 song “Thinking Out Loud.” Find out what he found!