The third installment of the Now You See Me franchise, titled Now You See Me: Now You Don't, introduces new story elements and characters, with Rosamund Pike playing the new antagonist. Jesse Eisenberg's character, Danny, enlists help from three young illusionists, played by Dominic Sessa, Ariana Greenblatt, and Justice Smith, for a heist, as the original Four Horsemen are considered 'dead' to him. The plot unfolds as the original team eventually reunites with Danny to confront Pike's villainous character. Returning cast members include Woody Harrelson, Dave Franco, Isla Fisher, and Morgan Freeman, enhancing continuity within the series. The movie's trailer was revealed through an elaborate stunt in Times Square, involving a $250,000 digital giveaway and a countdown clock that led to fans receiving the trailer and cash prizes.

Now You See Me: Now You Don't continues the franchise with Jesse Eisenberg's character, Danny, assembling a new team of illusionists, indicating a shift in dynamics and introducing fresh faces like Dominic Sessa, Ariana Greenblatt, and Justice Smith.

Rosamund Pike enters the series as the new villain, posing a significant challenge for Danny and his new recruits, ultimately leading to a reunion with the original Four Horsemen to tackle her character.

The film maintains continuity by bringing back original cast members Woody Harrelson, Dave Franco, Isla Fisher, and Morgan Freeman, ensuring that fans of the series can reconnect with familiar characters.

Lionsgate orchestrated a creative marketing campaign to launch the movie trailer, involving a surprise stunt in Times Square that included a $250,000 digital payment giveaway to entice and engage fans.

A countdown clock on a Times Square billboard and a mysterious phone number created anticipation, culminating in fans receiving an unexpected text with the new trailer and instant cash rewards.

The Now You See Me movie franchise is getting a third installment this year with Now You See Me: Now You Don’t.

A trailer for the upcoming movie introduces some young additions to the Four Horsemen and Rosamund Pike is the latest villain.

In the new film, Jesse Eisenberg‘s Danny recruits three young illusionists – Dominic Sessa, Ariana Greenblatt, and Justice Smith – to help him with a heist as the rest of the Four Horsemen are “dead” to him. They eventually reunite with him to help take down Rosamund’s character.

Woody Harrelson, Dave Franco, Isla Fisher, and Morgan Freeman all return as well.

Lionsgate launched the movie trailer on Tuesday morning (April 29) by surprising New Yorkers and fans nationwide by giving away $250,000 in digital payments as part of a jaw-dropping Times Square stunt. A billboard flashes a countdown clock and a mysterious phone number, inviting them to text or call for a surprise. When the countdown hit zero, fans received a surprise text with the brand-new trailer and instant cash prizes.

Watch the trailer below!