During the 2025 NFL Draft, Jax Ulbrich, the son of Atlanta Falcons defensive coordinator Jeff Ulbrich, participated in a prank call that misled quarterback prospect Shedeur Sanders into believing he would be drafted by the New Orleans Saints. This prank, which involved obtaining Sanders' phone number from his father's iPad, went viral and was criticized for its cruelty, as it coincided with Sanders being selected much later than expected, in the fifth round by the Cleveland Browns. Despite public outcry for disciplinary action against Jeff Ulbrich, the Falcons announced they would not penalize him, though they are reviewing their procedures to prevent future incidents. NFL insider Adam Schefter confirmed that the Falcons' focus remains on improving internal protocols rather than punishing their staff. The incident highlights concerns over privacy and the impact of pranks on professional athletes' careers during highly stressful events like the draft.

Jax Ulbrich, the son of Falcons coach Jeff Ulbrich, was involved in a viral prank call during the 2025 NFL Draft, which targeted quarterback prospect Shedeur Sanders with false information about being drafted by the New Orleans Saints.

The prank was facilitated by Jax allegedly using his father's iPad to access Sanders' phone number, raising issues of privacy and breach of trust within professional sports circles.

Critics viewed the prank as particularly cruel, considering that Shedeur Sanders experienced a drop in draft position, ultimately being picked in the fifth round by the Cleveland Browns, which could affect his career prospects.

Despite calls for disciplinary actions against Jeff Ulbrich, the Falcons decided not to penalize him, instead opting to review and improve their protocols to prevent similar occurrences in the future.

NFL insider Adam Schefter communicated that the Falcons are concentrating on strengthening their internal processes to avoid such incidents, rather than focusing on punitive measures against their defensive coordinator.

The incident underscores the potential negative impact pranks can have on players' careers during the draft, a critical event for athletes seeking to secure their future in the NFL.

The Falcons' decision to maintain their focus on procedural improvements rather than individual punishment reflects a broader concern for maintaining professional conduct and safeguarding personal information in high-stakes environments.

The Atlanta Falcons defensive coordinator Jeff Ulbrich‘s son, Jax Ulbrich, 21, was part of a prank call that went viral during the 2025 NFL Draft.

Jax was allegedly part of a group that prank called quarterback prospect Shedeur Sanders, telling him he would be drafted to the New Orleans Saints.

Jax allegedly got Shedeur‘s phone number from his dad’s iPad.

Many are calling for the NFL to take disciplinary action in some way, such as docking a draft pick, as the prank was viewed as cruel due to Shedeur dropping in the draft. He did not end up being selected until the fifth round to the Cleveland Browns.

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NFL insider Adam Schefter posted on X, “The Falcons will not take any action against their defensive coordinator Jeff Ulbrich. They are continuing to review their protocols to make sure something like this doesn’t happen again.”