Jamie Lee Curtis Reveals Why She Was the Activia Spokesperson
Jamie Lee Curtis, renowned for her acting career, shared insights on her choice to endorse products like Activia, L'eggs, and Hertz during an interview on 60 Minutes. She explained that these roles allowed her to spend more time at home with her family, despite the demands of her Hollywood career. Curtis expressed the challenges of balancing her professional pursuits and family life, acknowledging the guilt many working mothers face. She humorously noted her long-term commitment to Activia, driven by the need to reconcile her time away from family with financial stability. This decision reflects her broader strategy of maintaining family connections while pursuing personal and creative growth.
Context:
Jamie Lee Curtis, renowned for her acting career, shared insights on her choice to endorse products like Activia, L'eggs, and Hertz during an interview on 60 Minutes. She explained that these roles allowed her to spend more time at home with her family, despite the demands of her Hollywood career. Curtis expressed the challenges of balancing her professional pursuits and family life, acknowledging the guilt many working mothers face. She humorously noted her long-term commitment to Activia, driven by the need to reconcile her time away from family with financial stability. This decision reflects her broader strategy of maintaining family connections while pursuing personal and creative growth.
Dive Deeper:
Jamie Lee Curtis appeared on 60 Minutes to discuss her career, notably her roles as a spokesperson for brands like Activia, which she accepted to manage her work-life balance.
She emphasized that her endorsement roles were primarily motivated by the opportunity to stay close to her children, Ruby and Annie, while maintaining a successful career.
Curtis candidly discussed the emotional toll her acting career took on her family life, highlighting the common struggle among working mothers to balance professional and personal responsibilities.
She humorously described her seven-year commitment to promoting Activia as a means to bridge the gap between her career demands and family time.
Throughout her career, Curtis has been transparent about the challenges of being a working mother, striving to create a semblance of balance while pursuing her creative passions.
Her decision to endorse products was not purely financial but also a strategic choice to maintain her presence at home, underscoring the complex dynamics of her career choices.
The interview provided a reflection on her efforts to reconcile the demands of a high-profile career with her personal life, a theme that resonates with many working parents.
Jamie Lee Curtisis addressing a memorable partnership.The 66-year-old Halloween icon made an appearance on 60 Minutes over the weekend, where she opened up about her career, including some of her memorable spokesperson spots, including deals with L’eggs, Hertz and, maybe most famously of all, Activia.
When asked why she took on those roles amid her success in Hollywood, Jamie answered: “For the most part, because they allowed me to stay home with my kids.”
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Jamie shares daughters Ruby, 25, and Annie, 34, with husband Christopher Guest.
“I am an imperfect, you know, working mom, because no working moms are perfect,” she continued.
“We make it look good. We think we’ve done it, but the truth is we feel badly,” the actress said, “but I know how much time away from them I spent in pursuit of my own creativity.”
- She previously discussed the commercials in a 2021 episode of podcast The Kingcast.
She said that being on set and not with her family “really took a toll” on her, and “is the reason that I sold yogurt that makes you s–t for seven years.”
“I’ve been doing commercials for a very, very, very long time, partially so I can ameliorate all of that distance from my family,” she continued. “It allowed me to earn money and stay home.”
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