Labubu, the bug-eyed monster plush adored by collectors and celebrities alike, is officially wedding-ready. David’s Bridal has launched a couture service offering custom-made miniature gowns for the viral toy, allowing fans to outfit their favorite monster in a dress that mirrors their own. What started as a TikTok styling moment has turned into a full-fledged program, blending bridal fashion with pop culture charm—and proving that in 2025, no wedding guest is too small to make a statement.

A Trend Goes Bridal

Labubu dolls, roughly 10 inches tall, became internet sensations in 2025. Their global popularity began after K‑pop star Lisa of BLACKPINK was seen carrying one in 2024, followed by celebrity fans such as Rihanna, Kim Kardashian, Dua Lipa, and David Beckham. Now, the phenomenon has arrived at the altar.

Originally revealed in a playful TikTok styling experiment at a David’s Bridal store in Houston, the concept quickly went viral, leading the company to launch a formal program to outfit these beloved collectibles in miniature wedding attire.

Couture in Doll Size

Customers can book in-store appointments with David’s Bridal’s alterations team to commission custom outfits for their Labubu dolls. These designs can mirror the bride’s actual gown—down to fabric, silhouette, beading, crystals and finishing details—scaled to fit the doll’s petite form.

To elevate the concept, Viola Chan, the brand’s head of couture and design—and a self-described Labubu fan—has recreated two of her signature bridal couture dresses specifically for the little monsters.

Beyond Gowns: Coordinated Party Looks 

David’s Bridal isn’t stopping at bridal gowns. The service extends to coordinating bridesmaid outfits, flower‑girl looks, and guest dresses—each one matched with a miniature Labubu version to create a fully choreographed wedding theme. Prices begin at around $50 for wedding gowns, with bridesmaid or other outfits starting at $35, depending on design complexity and fabric choice.

Production typically takes four to six weeks, so early planning is encouraged. Currently, the service is available at David’s Bridal locations in the U.S. and Canada.

Why Brides Are Saying “Yes”

For many fans, Labubu is more than a plush toy—it’s a statement piece. Brides are ordering custom outfits as keepsakes, photo props, or gifts for their wedding party, but it’s anyone’s guess if the Labubu trend will go the way of Beanie Babies anytime soon. The service taps into a broader bridal trend: couples increasingly seek unique, personalized, and Instagram‑worthy wedding experiences at any cost necessary.

This move also signals David’s Bridal’s boldness in experimentation. Despite financial turbulence in recent years—including a 2023 bankruptcy filing—this playful and imaginative initiative underscores their creativity and willingness to rethink bridal tradition. It’s a curated way to say no idea is too bold and no request too small, according to company sources. 

What It Represents in Bridal Fashion

The rise of Labubu couture aligns with broader shifts in wedding aesthetics. As The Guardian reports, brides in 2025 are increasingly rejecting traditional white dresses in favor of vibrant, expressive, and non‑traditional wedding attire—and sometimes, that includes their accessories and sidekicks. Bringing a mini‑doll couture element into the mix is perfectly in tune with that creative mindset.

Ordering Labubu Couture: Step by Step

1. Book an alterations appointment at your nearest David’s Bridal store.

2. Bring or describe your wedding gown along with your Labubu doll.

3. Design your custom ensemble—from silhouette to embellishments.

4. Coordinate looks for bridesmaids or party members and their Labubus if desired.

5. Allow 4–6 weeks for creation and delivery.

Whether it’s for your own plush companion or as a collectible for a friend, David’s Bridal makes ordering Labubu couture surprisingly simple—and delightfully imaginative. For couples who love fandom, whimsy, and high fashion alike, Labubu couture is perhaps the quirkiest bridal accessory of 2025.